Day 2 – Future-Facing Dialogues

AI, Data & Trust: From Public Health Insights to Sustainable Innovation

08:30–08:40 | Welcome & Setting the Scene
Prof. Rhidian Hurle (CCIO, NHS Wales)
Opening remarks to recap Day 1 outcomes and set the tone for a future-facing agenda, highlighting how Wales is aligning clinical leadership with digital transformation.

08:40–09:25 | Keynotes: Data-Driven Health Revolution – Innovation, Collaboration & Governance

  • Advancing Personalised Healthcare with Real-World Evidence and AITiago Taveira-Gomes (Sigil Scientific Enterprises)

  • Connecting the Dots: The Case for Public Sector Data in Transforming HealthcareEmma Gordon (ADR UK, TBC)

Together, these keynotes link frontline practice with system-wide data strategies, offering both entrepreneurial and public-sector perspectives on scaling data-driven health.

09:40–10:40 | Lightning Talks + World Café
This session dives into the practical intersections of public health, AI implementation, governance, and economics, showing how trust and sustainability are built into real-world practice:

  • Louisa Nolan (Public Health Wales)Data Science in Public Health: From Insights to Action

  • Adam Whitter-Jones (Life Sciences Hub Wales)Implementing AI in NHS Wales: Early Lessons

  • Iñaki Gutiérrez-Ibarluzea (Basque Government)Policy and Strategy for Health Data & AI

  • Elena Petelos (EUPHA & HTAi)Health Technology Assessment & New Payment Models for Sustainable Innovation

World Café (14 min): Delegates rotate through small tables hosted by the speakers to explore how AI can transform healthcare delivery while balancing equity, economics, and trust.

Why it Matters

This block takes participants on a journey from vision to execution: starting with system-level perspectives (UK and international), drilling down into public health and AI deployment, then widening again to policy and economic frameworks. The design ensures participants leave with both inspiration and practical pathways.

Objective Link

  • Promotes responsible and people-centred health data use.

  • Strengthens transparency and trust through real-world case studies.

  • Reinforces the Data First, AI Later principle by showing how governance and economics must precede widespread AI adoption.

Differentiation

Unlike traditional conferences where AI is discussed in the abstract, this block is grounded in evidence from Wales, the Basque Country, and Europe — making it a living laboratory of applied health data governance and innovation.


Speaker Bios

Get to know the experts leading the conversation on Day 2 – Future-Facing Dialogues: AI, Data & Trust. They will share their insights on leveraging public health data for a more sustainable and innovative future.

Professor Rhidian Hurle, Chief Clinical Information Officer for Wales and Medical Director of Digital Health and Care Wales (DHCW), is a Consultant Urological Surgeon at Cwm Taf Morgannwg Health Board. With an MD from Cardiff University for prostate cancer research and a Master's in Digital Health Leadership (Imperial College London), he champions...

Tiago Taveira-Gomes, MD, PhD, Founder and CEO of Sigil Scientific Enterprises, is a pioneer in healthcare technology and AI. With a medical degree and PhD from the University of Porto, plus a Master's in Information Engineering, he specializes in real-world evidence and AI-driven health solutions. A General and Family Medicine specialist and...

Dr Emma Gordon is Director of the ADR UK Strategic Hub and Director of ADR England. She is responsible for setting the strategic direction for the programme, leading on the coordination of the partnership and engagement with senior stakeholders, to improve access and analysis of administrative data to inform policy decisions. She is also part of...

Dr Louisa Nolan is Head of Data Science at Public Health Wales, leading innovative data science initiatives to improve public health. With a PhD in astrophysics (University of Edinburgh) and a physics degree (Oxford University), she transitioned from astrophysics research to senior roles in the UK Civil Service and NHS. Previously, Chief...

Adam Whitter-Jones joined Life Sciences Hub Wales in August 2024, working as the Programme Lead for the AI Commission. Adam works with a wide range of stakeholders involved with improving the NHS, implementing Artificial Intelligence (AI). His role includes supporting key stakeholders in the delivery of disparate yet interconnected pieces of work...

Iñaki Gutiérrez‑Ibarluzea is the Director of Health Research, Innovation and Evaluation at the Basque Government's Ministry of Health. He holds a PhD in Neurosciences and advanced degrees in Bioethics and Clinical Epidemiology. In his current role, he oversees strategic planning, R&D policy, and the coordination of the Basque Health Research...

Elena Petelos is the President of the European Public Health Association's (EUPHA) Global Health section, a testament to her extensive expertise and leadership in international public health.