João Breda

Dr João Breda is a distinguished public health expert, currently serving as Head of the WHO Office on Quality of Care and Patient Safety in Athens, Greece, and Special Adviser to the WHO/Europe Regional Director for Subregional Offices. With over a decade at WHO/Europe, Dr Breda previously led the European Office for the Prevention and Control of Noncommunicable Diseases (NCDs) in Moscow (2017-2021), earning a 2019 WHO Award of Excellence. He served as Programme Manager for Nutrition, Physical Activity, and Obesity (2010-2021), spearheading the European Food and Nutrition Action Plan 2015-2020 and the Physical Activity Strategy 2016-2025. His leadership in the WHO European Childhood Obesity Surveillance Initiative (COSI) has impacted over 300,000 children across 36 countries.

• Session: Keynote & Deep Dive, "Quality of Care & Patient Safety," Thursday, 25 September 2025, 15:00–16:00 (online)